Search results for "Strategic communication"
showing 10 items of 17 documents
A socio-bibliometric analysis of the Clínica y Salud professional journal
2019
RESUMEN El artículo realiza un análisis bibliométrico de la revista Clínica y Salud, editada por el COP-Madrid. Se construyó una base de datos relacional que permite analizar autores, instituciones, género, temáticas e impacto en las bases de datos de la Web of Science. Los resultados permiten observar el incremento de la cooperación internacional y la existencia de un grupo reducido de autores muy productivos en grupos de colaboración próximos al equipo editorial. Abierta al mundo profesional y a la práctica privada o por cuenta ajena, encuentra un eje vertebrador institucional que incluye un pequeño grupo de universidades españolas y que vincula universidades y centros extranjeros, sobre …
Is IS Online Chatter Just Noise?: An Analysis of the Islamic State Strategic Communications
2020
The objective of this research is to analyze the potential use of strategic communication, and specifically, strategic brand management and online communications directed to a foreign target by the...
Conceptual foundations : Reimagining roles, relations, and processes
2023
This chapter establishes a conceptual foundation for investigating the reimagining of roles, relations, and processes in collaborations among civil society organizations in development. The chapter starts by introducing the notion of imagination. It then proceeds to review the existing research literature on challenges related to power and privilege in civil society organization collaborations. Further, it explores new ideas and practices that have been identified as practical translations of the potential new foundations for collaboration. The discussion presented in this chapter forms not only an overall conceptual context for the chapters that follow, all of which speak from, but also to…
Journalism or public relations? A quantitative survey of custom publishing editors in Germany
2016
Abstract Custom publishing, the production of content that is edited in a journalistic manner for organizations, is a fast-growing professional field located at the intersection of journalism and public relations. These corporate (or organizational) publications, as a form of strategic communication, assist with organizations' image cultivation and aim to communicate their particular interests. However, in their stylistic, optical, and thematic composition, they resemble journalistic publications from which readers expect unbiased, objective reporting. This article focuses on the editors of these corporate publications, who must take into account the rules and norms of two different fields …
Trade Unions and Lobbying: Fighting Private Interests While Defending the Public Interest?
2020
Although framing theory has been extensively studied in strategic communication comparatively, little is known about how trade unions, as a specific type of organization, use framing strategies to achieve their organizational goals. Trade unions frequently aim to present themselves as cause groups, campaigning for broader societal benefits and values. A key communicative challenge for them is to argue that the interest of their members equates to the public interest. How do trade unions communicatively construct links between union interests and the public interest? How is this strategy reconciled with the more conflict-oriented framing found in much traditional union discourse? This study …
The Finnish pulp and paper industry: a case study in media as stakeholder
1998
Presents and analyses a current discourse surrounding social and environmental responsibility in the Finnish paper industry between 1970–1995. Addresses theoretical modes of social responsibility and related environmental issues. Media as forum for debate and discourse are described and the campaign to protect Finnish wild forestry is discussed. Implications for strategic communication theory and practice are considered.
Alert but somewhat unaligned: public sector organisations' social media listening strategies during the COVID-19 pandemic
2023
PurposeDuring the COVID-19 pandemic, public sector organisations produced thousands of social media messages weekly answering citizens questions and informing the public on safety related matters. The purpose of this study was to investigate how the pandemic shaped social media listening in Finland's public sector organisations and how these organisations aligned their listening and strategic communication to address emerging questions, news (real and fake) and rumours during the pandemic.Design/methodology/approachBuilding on a theoretical background from strategic communication, organisational listening, digital marketing and public sector communication, qualitative interview data include…
Editorial: New Forms of Media Work and Its Organizational and Institutional Conditions
2022
This thematic issue explores the widening scope of media work and the institutional and organizational conditions that support new forms of media work. The media industry has undergone significant economic, structural, and technological changes during the past few decades, including changing patterns of ownership and digitalization of media production, distribution, and consumption. Simultaneously, practices of media work are adopted also in other industries. The 10 articles in the issue not only focus on the new professional roles and responsibilities emerging in the news media industry but also study the practices of media work in organizations in other fields, such as the music industry …
Framing the Press and the Publicity Process
2003
This study examines meta-coverage in Campaign 2000, defined as (a) coverage of the behaviors, products, and performance of the news media and (b) coverage of candidates’ use of paid media, communication personnel, and other forms of strategic communication. Using a new model of press framing, a content analysis was conducted on 284 stories aired from September 4 to November 6 on ABC and NBC evening news programs. Results show that 55 stories contained enough press designators and 75 stories contained enough publicity designators to qualify for framing analysis. A small percentage (12%) contained overlapping press and publicity designators, resulting in 116 stories that qualified for framin…
Transparency for Sponsored Content : Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism
2016
As sponsored content is gaining ground globally, the boundaries between strategic communication, advertising and journalism are blurring. As sponsored content becomes more common, it raises novel ethical concerns that no industry alone can answer, such as How much disclosure is needed for transparency? Self-regulation via codes of ethics has been suggested as a remedy to meet the rising transparency expectations, and this article analysed 40 codes of ethics in the fields of communication, advertising, and journalism (United States and Finland) related to sponsored content. The results indicate that there remains excessive variation within the codes of ethics of how transparency of sponsored…